HOW LONG DOES IT TAKE TO LAUNCH A FASHION BRAND?
Similar to cost, the time question does not have only one answer and the answer depends on different aspects of your brand, such as your product, your target customer/ market, your commitment and availability (time and money), your business concept, business strategy and more.
I’ve seen brands that launched in 6 months and others that took 5 years. I wouldn’t necessarily say that one had better chances to be successful than the other cause I have seen success stories with both scenarios.
Launching a fashion brand the right way means planning ahead carefully, having the right support system in place (service providers, financial backing, supporters etc.) and a 100% commitment to the project (it doesn’t mean 100% of your time, you can still have a full time job). Having these components in place will make a big difference in how quick can you can get your product to market.
Below are points that will impact how long it will take to launch your brand:
Author: Human B
Billi Doyle, I'm sharing info in this collective blog from various articles that have helped me in my retail business ventures thus far. Please feel free to share these with those who need help getting started in the apparel industry.